L'Instant Durable

L'Instant Durable was a French brand of paper models of architectural structures[1] produced by Société Presse Régie Édition Publicité (SOPREP),[2] a publishing company based in Clermont-Ferrand, France, active from 1967 to 2016.

[3] Paul de Boever, architect, and Alain de Bussac who was working in the graphic arts and industries, conceived the L'Instant Durable brand, influenced by the tradition of architectural paper modelling[4] introduced by the Épinal printworks [fr] in the 19th century.

The publishing house gathers together new architects : Thierry Hatot, Jean-Marie Lemaire, Jean-Tristan Roquebert and new graphic artists and illustrators : Anne-Marie Piaulet, Pierre Guérin, Hughes Renier, Jacques Martin (creator of the comic book characters Alix and Enak).

In 2000 : L'Instant Durable secures the exclusive distribution of the Éditions Paléo, specialists in the publication of reference texts (from Antiquity to 20th century) in their integral version.

[3] Hatot stayed active as a designer, and L'Instant Durable publications were taken over by another company, under the L'Autre Chemin brand.