The song was written by Soler, Jakob Erixson, Nadir Khayat, Simon Triebel, and Ali Zuckowski, and produced by T.I.

Jakke, RedOne, Zuckowski, and Rune Westberg, all of whom had previously worked on his number-one hit single "Sofia" (2016).

The music video for "La cintura" was released on Álvaro Soler's YouTube channel on 29 March 2018.

[2] Álvaro performed the song at Gala 4 during the tenth season of Operación Triunfo (series 10) on October 17, 2018, along with the contestants.

Soler, Flo Rida, and TINI performed the song together at the 4th Annual Latin American Music Awards on October 25, 2018, at the Dolby Theatre in Los Angeles, California.