La Joya is a city in Hidalgo County, Texas, United States.

[6] The site on which La Joya was founded was part of what was known as "Los Ejidos de Reynosa Viejo".

During the early 1800s, at the site of what is now La Joya, Francisco de la Garza, a descendant of the early colonizers of the area who soon decided to change his last name from de la Garza to Garza, founded a community, called "Tabasco", adjacent to the northern bank of the Rio Grande.

The settlers moved their belongings just north to higher and less flood-prone ground, present-day La Joya.

Interstate 2 passes through the center of La Joya, leading east 16 miles (26 km) to the center of McAllen and northwest 24 miles (39 km) to Rio Grande City.

As of the 2020 United States census, there were 4,457 people, 1,235 households, and 880 families residing in the city.

The United States Postal Service operates the La Joya Post Office.