La Marina Elche, is a coastal village administered by the city of Elche/Elx (Baix Vinalopó), in the province of Alicante, (Valencian Community) on Spain's Costa Blanca.
"The village", is on the Costa Azul bus route providing access northwards to Alicante and southbound to Torrevieja and ultimately Cartagena.
The history of La Marina is very influenced by the disappearance of the village of San Francisco de Asís in the Sierra del Molar mountain range.
Once orientated towards fishing and agriculture, nowadays the local economy focuses on sustainable tourism due to a restrictive measurement related to uncontrolled urban development.
As for local tourism, the beach awarded with the blue flag is the main resource, as well as two hotels and numerous restaurants in the town centre.
Celebrations in honour of the patron saints of La Marina are held in late September and early October, consisting of such events as the charanga (a parade), the sopar del carabasset, the procession, the mascletà and fireworks.