La Marzocco

As coffee consumption increased in Italy throughout the 20th century, La Marzocco over the decades introduced technological innovations, improved ergonomics and barista tools, establishing industry standards.

In comparison to the previous vertical structure, organized the brew groups in a horizontal fashion, which provided efficiency for the barista and an opportunity to engage with customers.

Following the introduction of the lever machines, La Marzocco began to manufacture its own models, keeping in mind design that would refer to the context of the environment and time.

From 1964 to 1970 La Marzocco produced the Poker series,[6][7][8] in which the piston, unlike lever machines, was lifted and pressed during brewing by means of a diaphragm, that was inflated by steam pressure generated by the boiler.

La Marzocco International, LLC., a formal partnership between the Bambi family and a team of American coffee enthusiasts and Italian partners, led by Kent Bakke, is established.

The "Swift" grinder is awarded Best New Product at the San Francisco SCAA conference, being the first patented model to combine dosing, grinding and automatic tamping technologies.

The GB/5 machine (named after Piero's wife, Giovanna Bambi) is introduced, equipped with a CPU board and improved thermo-stability in light of the introduction of "PID" technology.

That year, La Marzocco also launched the "Songwa Estate Project", a non-profit joint venture aiming to provide educational experiences for members of the specialty coffee industry and convey increased awareness of the bean-to-cup cycle through local, charitable support and commitment.

Soon after, its branch in the USA is established, the Italian factory is relocated to nearby Scarperia, with a showroom and training center, and La Marzocco's first "Out of The Box" event is inaugurated in Milan.

[14] This transfer of stock ownership resulted in the creation of a new business unit combining La Marzocco and Swiss Fully-Automatic espresso machine manufacturer Eversys (itself acquired by De'Longhi SpA in a process that started in 2017 [15]).