La Paloma is a small city in the Rocha Department of southeastern Uruguay.

244 of Route 10 and on its junction with Route 15, on the coast of the Atlantic Ocean, about 8 kilometres (5.0 mi) southwest of La Pedrera and 53 kilometres (33 mi) northeast of Faro José Ignacio of the Maldonado Department.

[1] Its status was elevated to "Pueblo" (village) on 8 November 1939 by the Act of Ley Nº 9.888[2] and on 18 October 1982 to "Ciudad" (city) by the Act of Ley Nº 15.333.

[3] During the 1940s the resort was expanded according to plans designed by Juan Antonio Scasso.

In 2011 La Paloma had a population of 3,495 inhabitants [4] and 4,633 dwellings.