The main street, or "La Avenida" as it is known, runs east–west from the highway to the beach and has a central boulevard lined with palm trees and benches.
Each Thursday, a four-block long tianguis (street market) takes place in La Peñita de Jaltemba.
This market sells a wide range of goods, from fresh fruits, vegetables, and seafoods to housewares, clothing, hardware, and arts and crafts.
It is the main service community for the busy resort of Rincón de Guayabitos immediately to the south.
Rincón de Guayabitos is a community of hotels, bungalows, small tourist shops, and restaurants, while La Peñita de Jaltemba provides banking services, grocery stores, and vegetable markets, as well as public facilities such as the library and post office.