La Vie Parisienne ("The Parisian Life") was a French weekly magazine founded in Paris in 1863 and was published without interruption until 1970.
During World War I, General Pershing personally warned American servicemen against purchasing the magazine, which boosted its popularity in the United States.
La Vie Parisienne was hugely successful because it combined a new mix of subjects—short stories, veiled gossip and fashion banter, also comments about subjects from love and the arts to the stock exchange—with beautiful cartoons and full-page color illustrations by leading artists of the age.
Alongside this the magazine also reflected the changing interests and values of the start of the 20th century population such as fashion and frivolity.
The largest collection of La Vie parisienne magazine artwork in the UK is held by The Advertising Archives,[2] a free-to-view resource holding cover and interior artwork of illustrators including George Barbier, Chéri Herouard, Georges Léonnec and Maurice Milliere.