The Advertising Archives is a picture library and museum with an archive of one million British and American press ads, TV stills, magazine covers, catalogues, greetings cards, posters, illustrations and cultural ephemera dating from 1850 to the present day.
John Bull was a weekly magazine, originally published in the UK from the late 1940s to the early 1960s by Odhams Press, with cover illustrations which epitomized middle-class English life of the time.
In many ways it mirrored the iconic cover artwork of its American equivalent, The Saturday Evening Post.
The collection also features magazine cover artwork and includes the work of famous illustrators such as Norman Rockwell and J. C. Leyendecker.
The Advertising Archives also holds the largest collection of La Vie Parisienne magazine artwork in the UK.