Based on the original The Voice of Holland, and part of an international franchise, created by John de Mol.

The first Argentine series will be hosted by Marley,[2] with Candelaria Molfese serving as the backstage and social networking correspondent.

The show will be the second singing competition broadcast by Telefe, after the success of the Argentine version of Operación Triunfo, that was aired from 2003 to 2009.

It will compete against another singing competition broadcast by the competitor channel, El Trece, Cantando por un Sueño, hosted by José María Listorti.

Four coaches, all noteworthy recording artists, choose teams of contestants through a blind audition process.