Labubu is a brand of plush toys created by Hong Kong designer Kasing Lung and marketed by Pop Mart.
Lung created the story series The Monsters, which was influenced by Nordic folklore[4] and mythology that he enjoyed during his childhood.
Labubu dolls have since been produced in various colors, shapes, and sizes, ranging from plush toys to vinyl figures.
[2] Pop Mart's 2024 interim report, released on August 20, revealed that "The Monsters" line generated sales of 6.3 billion Chinese yuan (approximately US$870 million) in the first half of the year.
It features a round, furry body, wide eyes, pointed ears,[7] and a set of sharp teeth that form a mischievous smile.