Pop Mart is a Chinese toy company listed on the Hong Kong stock exchange.

[1][2] The Financial Times has described the company as having "elevated toy-buying to an act of trendy connoisseurship among China’s young affluent consumers",[3] and as having been 'credited with creating the market for so-called designer toys'.

[4] The company additionally operates a social media and toy-trading app as part of its marketing strategy.

Its success in the 'blind box' format drove a $676m USD listing on the Hong Kong Stock Exchange in 2020 giving it a market capitalisation of $7b at the time.

[9] The company later expanded its growth strategy beyond mainland Chinese markets, with the Financial Times reporting on plans in 2022 to open between 40 and 50 overseas outlets.

[19] In China, the toys are sold for typically between 59 and 69 RMB each, in a 'blind box' format credited with 'driving repeated purchases from customers seeking to secure the rarest collectables'.