Through Sony Music Argentina, the song was released exactly one hour before Lali surprise-released Libra on November 12, 2020.

Lali and Cazzu are often referred to as the maximum exponents of pop and trap, respectively, in Argentina's music scene, what created high expectations and anticipation for the song.

[3] When asked by Jessica Roiz for Billboard to comment on the song, Lali answered:This is a collaboration with Cazzu, a woman I admire and love what she does.

[5] The following day, both singers confirmed the rumors as they posted the single cover to their social media accounts and announced the release date.

Lali directed Cazzu through a Zoom video conference from the set of Sky Rojo in Madrid at 3 AM CET during a night shooting.