[2] Professor Susana Banerjee at The Royal Marsden Hospital is one of the main beneficiaries of the funds raised by the charity.
[1][failed verification] In April 2016, the campaign held its first Lady Garden 5k "fun run", in Battersea Park, London.
[3][4] The foundation signed an agreement with the retailer Topshop to sell Lady Garden hoodies during Gynaecological Cancer Awareness Month.
The Lady Garden Campaign was started by the charity as a social media campaign to raise awareness for numerous cancers and promote screening and funding for the treatment of gynaecological cancers, after research suggested that over a third of women in the United Kingdom were too embarrassed to go to the doctor with gynaecological concerns.
[6] The campaign was supported by celebrity endorsements on social media, including from Ellie Goulding, Margot Robbie, Alexa Chung and Rosie Huntington-Whiteley.