[5] Designer Marion Foale described the general Carnaby area in 1962 as follows: "People lived there, there was a dairy, a tobacconist, a newsagent – there was this little courtyard and everything… a proper village, though very run down.
[citation needed] In a 1967 publicity stunt Harry Fox stood for election as 'Independent Carnaby Street' candidates for the Westminster and the City of London.
When a see-through clothing craze started in London fashion in the late 1960s, the shop retained artist Audrey Watson to paint bras on its female customers.
In 2013, the lead female character is called Lady Jane in the musical Carnaby Street by Carl Leighton-Pope, which opened at the Hackney Empire, London, and then toured nationally.
[18] In 2019, the site of Lady Jane was awarded a green plaque by Westminster City Council, celebrating Moss & Fox's shop as the first iconic women's fashion boutique on Carnaby Street.