It makes clothing and footwear for children aged 0 to 13 years old, and is owned by The Very Group, the UK's largest online retailer and parent company to household names Littlewoods and Very.

The brand was owned by Adolf Pasold & Son, and sold through various well-known high street retailers, including Woolworths and Littlewoods.

This was drawn by John Canning, and depicted the unlikely adventures of three Ladybird-wearing children who contrived to flash their "secret sign" (the Ladybird label) in every episode.

[4] Over the next few years, it became the favourite kids' clothing in the UK for under-5s, and was sold globally through stores in countries as diverse as China, Saudi Arabia, India and Malaysia.

However the Great Recession brought problems for parent company Woolworths, and the organisation went into administration in 2009 along with its Irish owned affiliate.