At release, the original eight dolls were Crumbs Sugar Cookie, Jewel Sparkles, Peanut Big Top, Bea Spells-a-Lot, Mittens Fluff 'N' Stuff, Dot Starlight, Pillow Featherbed, and Spot Splatter Splash.

In November 2010, the Lalaloopsy toy line won the "Large Doll" category in the People's Play Awards,[2] and was featured the next day on the American television program Live with Regis and Kelly.

[3] Lalaloopsy's original dolls were described by CBS's The Early Show in November 2010 as "the hottest toy of the season,"[4] and MSNBC referred to them as "this year’s Tickle Me Elmo".

It was also announced that the company would be expanding the line of toys to include new mini versions of the dolls as well as made-for-DVD feature that has been released in spring 2012.

[10] On November 16, 2011, MGA announced that the newly created nurse doll - Rosy Bumps ‘N’ Bruises has been donated to more than 1,000 Red Cross hospital blood drives across the country to aid in awareness.

[11] The following day, MGA announced the creation of 5 webisodes to be featured on Teletoon, and that future updates would be posted on the Lalaloopsy Facebook wall.

The short-lived line featured squishy princess and mermaid dolls made of foam, as well as plastic Mini Lala-Oopsies.

July 2015 saw the addition of a line called "Super Silly Party", featuring select classic characters with radically revamped looks.