Its products include Bratz, Num Noms, Lalaloopsy, and Rainbow High, as well as toys targeted at boys such as Scan2Go.
[2][3][4] In 2018, the chairman and CEO of MGA Entertainment, Isaac Larian, announced that an Australian office of the business would be opening in early 2019.
They live happily together in Lalaloopsy Land, a whimsical world full of fun and surprises around every corner.
Large dolls include Rosy Bumps 'n' Bruises, Crumbs Sugar Cookie, Dot Starlight, Peanut Big Top, and many more.
The line was revamped in 2017 with a Netflix show called We're Lalaloopsy, and the classic dolls returned in 2021 for its 10th anniversary.
[15] In April 2020 a special edition charity doll was announced – named Frontline Hero, one dollar from every sale would go to the company's MGA Entertainment Cares non-profit.
The film is about Queen Bee, a young girl who finds herself in the popular dolls' animated world, where she must help them create a movie.
Movie Night (2021), both developed by Maestro Interactive Games, and released for the Nintendo Switch platform.
On July 20, 2006, MGA acquired a 19.2% minority stake in German toy company Zapf Creation.
The line is a spin-off of Poopsie Rainbow Surprise, which also features colorful dolls with inset eyes.
7 best selling doll line overall in the U.S.[26] At the close of 2020, the brand was complemented with an audiovisual franchise of in-universe-branded web series of animated shorts and episodes which were predominantly released on YouTube and later made available on Netflix.
On March 13, 2018, MGA Entertainment confirmed in an email that it had submitted a bid for the Canadian division of Toys "R" Us.
The game unit has five actions which are Squish It (a double sided yellow button that is pressed), Zip It (a lever that can be pushed up and down), Twist It (an orange knob that looks similar to the Twist It knob from the Bop It Extreme), Blast It (a green fan that when the command is issued will work either by blowing or using one finger to make it work.)
On July 17, 2008, the U.S. District Court in Riverside considered to rule a lawsuit between MGA and Mattel to fight over the creation rights of the Bratz doll line.
[44] On December 3, 2008, U.S. District judge Stephen Larson granted an injunction requested by Mattel, which effectively banned MGA from manufacturing and selling Bratz dolls, though he allowed MGA to continue selling Bratz through the end of the 2008 holiday season.
[45] Larson determined that all of MGA's Bratz produced from 2001 through 2008, except for the Kidz and Lil Angelz lines, infringed on Mattel's intellectual property.
Larson allowed MGA to continue to manufacture the Kidz and Lil Angelz lines, provided that they not be promoted under the Bratz brand.
On December 10, 2009, the U.S. Court of Appeals for the Ninth Circuit granted MGA an immediate stay of the injunction, effectively halting the recall of Bratz product, which was to have begun on January 21, 2010.
In their initial ruling, the Court found Larson's previous ruling to be unusually "draconian", questioned why Mattel had simply been handed ownership of the entire franchise rather than be awarded a stake in the ownership of the franchise or a share of the royalties from future Bratz sales, and ordered MGA and Mattel into mediation.
Additionally, the jury found Mattel liable for stealing closely held trade secrets from MGA and other toymakers.
Due to a technical procedural issue having nothing to do with the merits of the claims, the Ninth circuit vacated without prejudice the $170 million judgment against Mattel for this misconduct.
On January 13, 2014, MGA filed a complaint for these claims in State court in California seeking in excess of $1 billion.
The lawsuit claimed MGA violated the intellectual property rights of the couple's music group, the OMG Girlz, by copying their image and likeness for more than a dozen dolls.
The OMG Girlz, a group formed in 2009, includes Bahja Rodriguez, Breaunna Womack, and Zonnique Pullins (Tiny's daughter).
The court found that MGA's dolls infringed on the trade dress and misappropriated the likeness of the band.
[50] In June 2020, Instagrammer Amina Mucciolo, known as Tasselfairy, alleged a doll in the L.O.L Surprise line called "Rainbow Raver" had plagiarized her likeness from photos posted on social media.
MGA denied the allegations stating they "deeply respect the artistic and creative community and would not take from a creator in the way suggested.
"[51][52] MGA founder and CEO Isaac Larian responded to the allegations on Twitter, calling Mucciolo a "Liar and a extortinist[sic] and fraud" and a "disgrace to Black people" and threatening legal action.