[10] Lamm's philosophy for the dolls is that "Lammily represents the idea of being true to yourself in a world that too often convinces us to pursue an unattainable fantasy" and asks future supporters to join him "in promoting the beauty of reality".

[13] The doll is articulated with jointed wrists, elbows, knees and ankles, enabling it to wear sneakers as well as high heel shoes.

There is also a Lammily Period Pack which includes a pair of pants and many colourful sanitary towels for the doll, accompanied by a book explaining menstruation to children.

[14] The doll has received praise in various media arenas penning her as a healthier and normal role model for the youth of which sets more realistic beauty standards.

[16] The project and its agenda were satirized in popular comedy media outlet The Onion's March 6, 2014 issue with respondents on American Voices stating when asked what they think of Lamm's idea: "I don't care what the new standard of beauty is as long as girls feel pressured to meet it," and "Maybe if you base your life around a doll you deserve what you get.

"[17] It has been argued that Barbie dolls reflect highly sexualized image and circumscribe girl's play by emphasizing prescribed roles and patterns of interaction.