A landrush period is the time during which domain names are available for registration, usually to a closed group (usually through a premium price), to entities that do not own a trademark in the name they wish to register, for example generic terms like loan or car, and thus would not qualify for registration during the sunrise period.
[2] The sunrise period is often a 30-day (or longer) phase during which trademark owners can purchase domain names before they are offered to the general public.
Typically, 90 calendar days after General Availability opens for each new gLTD, registries must provide Trademark Claims.
[2] ICANN defines General Availability is the point in time following which requests to register a domain name may be received from any eligible part on the same "first come, first served" basis.
This bubble involved investors pouring money into internet startups during the 1990s with hopes that those companies would one day become profitable.
[6] These companies were solely based on the World Wide Web, but usually had no strategic business model to support any revenue stream.
[7] A large part of the first major landrush was cybersquatting, a practice in which individuals strategically purchase high-value domain names for resale at a higher price.
This landrush commenced the production of new web addresses, which has not occurred since 2000, when ICANN last accepted applications for top-level domains.
ICANN reviews critical details regarding applicants’ financial stability, technical abilities and their intentions with the domain.
[5] Andy Vuong of the Denver Post wrote that some of these new domains will, "target specific industries, such as .attorney and .ski, or social causes, such as .hiv, which will be dedicated to sites that contribute to the fight against HIV and AIDS".
ICANN's Cyrus Namazi told Quartz that, “We’ve gone from an average of four or five letters in a second-level domain to something in excess of 14 to find what you’re looking for”.
This suspicion arose due to 400 registered LLC companies that had similar addresses and contact information.
Bringing this realization to the public's attention was the founder of GoDaddy who felt that these 400 companies were classified as "phantom registrars created to hijack the .eu land rush.