These attitudes can be positive, negative, or neutral, and they play a crucial role in shaping language use, communication patterns, and interactions within a society.
[1] Language attitudes are extensively studied in several areas such as social psychology, sociolinguistics or education It has long been considered to be a triad of cognitive, affective, and behavioral components.
[3][4] The direct approach entails explicitly soliciting respondents to articulate their language attitudes, typically employing questionnaires and interviews.
A prominent technique in this category is the speaker evaluation paradigm, wherein participants listen to a sequence of audio-recorded voices or "guises," each representing distinct language varieties.
Languages or dialects associated with higher social classes, economic power, or political influence are often considered prestigious.
This theory also underscores the intersection of linguistic and social identities, providing insights into the intricate dynamics shaping attitudes towards diverse languages within societies.
[15] Through formal education, individuals internalize language ideologies and norms, impacting their attitudes towards specific linguistic varieties.