Since Sasseville's production company, Jake Entertainment Inc., secures syndication deals with individual stations, timeslots varied by city.
In September 2010, Sasseville launched a publicity campaign to keep the show on the air in San Diego, California, after ratings for "The Edge" put "Late Night Republic's" standing in peril on the XETV station.
[7] By securing funding directly from advertisers instead of television networks, Late Night Republic appeared to be following a non-traditional financing model.
"[9] In September 2010, Sasseville began visiting 45 cities during the fall season as part of a road trip to promote Late Night Republic.
[10] That trip was sponsored by FRS Healthy Energy, and included 15 concert performances as part of Sasseville's Pringles Xtreme Campus Tour.