When it ran, in most markets, the program aired at 1:05 a.m. on Friday mornings following Jimmy Kimmel Live!
[3] The program has followed an unusual path of obtaining nationwide exposure by purchasing blocks of airtime in local markets and selling advertising itself.
[4] In an attempt to convince ABC affiliates to adopt the program, Sasseville began a campaign titled "Jake After Jimmy" during the 2007 Crocs Next Step Campus Tour featuring the band Guster.
Sasseville emceed the tour and encouraged crowd members to send messages to ABC affiliate managers by logging onto his Web site, JakeAfterJimmy.com.
Author Brandon Mendelson is quoted in the press as being a co-creator and in charge of the online efforts behind the Jake After Jimmy campaign.