Despite financial instabilities that could have resulted in a withdrawal, LTV confirmed their intentions to participate at the 2010 Eurovision Song Contest on 15 December 2009 after securing sponsorships and a cooperation agreement with the Ventspils City Council.

Along with their participation confirmation, the broadcaster announced that they would organise Eirodziesma 2010 in order to select the Latvian entry for the 2010 contest.

The competition consisted of a final on 27 February 2010 that took place at the Jūras vārti Theatre in Ventspils and hosted by Uģis Joksts and Kristīne Virsnīte.

[5] The jury panel that voted in the competition consisted of: Artists and songwriters were able to submit their entries to the broadcaster between 23 December 2009 and 15 January 2010.

A jury panel appointed by LTV evaluated the submitted songs and selected ten entries for the competition.

[8] The jury panel consisted of Uldis Marhilēvičs (composer), Niks Matvejevs (singer), Kārlis Lācis (composer), Ance Krauze (singer and vocal teacher), Marija Naumova (Latvian Eurovision Song Contest 2002 winner), Artis Volfs (DJ at Pieci.lv), members of the LTV Eurovision team and creators of the LTV7 programme SeMS.

[14][15] In addition to the performances of the competing songs, the show featured guest performances by the band Lady's Sweet, singer Roberts Pētersons, 2005 Latvian Eurovision entrant Kārlis Būmeisters and 2010 Swiss Eurovision entrant Michael von der Heide.

On 7 February 2010, a special allocation draw was held which placed each country into one of the two semi-finals, as well as which half of the show they would perform in.

The stage featured a large half-circle of blue-grey draperies against a dark setting as well as the use of smoke effects and a wind machine.

[20][21] Aisha was joined on stage by four backing vocalists: Katrīna Cīrule, Lāsma Ivansone, Madara Kačoreka and Raili Orrava.

[22] At the end of the show, Latvia was not announced among the top 10 entries in the first semi-final and therefore failed to qualify to compete in the final.

The jury consisted of five music industry professionals who were citizens of the country they represent, with their names published before the contest to ensure transparency.

This jury was asked to judge each contestant based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act.