He has also directed music videos, internet content and stage plays, and worked at various times as a writer and producer, in both the advertising and entertainment industries.
His work has won the 2004 Young Director Award at the Cannes Lions International Festival (sponsored by Commercial Film Producers of Europe), and is part of the permanent collection of the Museum of Modern Art (via their joint award with the Association of Independent Commercial Producers).
He attended the Bronx High School of Science and Johns Hopkins University, where he studied film, as well as writing and psychology.
Originally, the name "Kranky" represented Laurence Shanet and his directing partner David M. Rosenthal (director of the movie Janie Jones (2010)) up to their series of spots for Master Cabbie (2003); since their 2003 parting, "Kranky" has been kept as Laurence Shanet's working moniker and production company name.
[4] He was also announced as the director of the television movie "Chase the Ace", featuring Matthew Rauch and Zina Wilde.