She was awarded the 1994 Gordon Allport Intergroup Relations Prize (with Eugene Borgida) for her research examining the effects of sexist advertising on men's behavior toward female job applicants.
was well known in that it made the assertion that feminists make better lovers than non-feminists and sparked a stir in the academic community.
[4] One of Rudman's primary interests is in exploring implicit ways of assessing attitudes, stereotypes, self-concept and identity.
[6] Experiment 2 showed dramatically reduced sex differences in gender-power judgments when measures were redesigned to avoid implying that power was positive.
For instance, stereotypes such as “male-math”, with their gender identity (“me-female”), can lead to dissociations (me ≠ math) as studied by Nosek, Banaji, and Greenwald (2002).