Produced and bottled by Carlsberg Srbija in the town of Čelarevo (Bačka Palanka municipality), it has the second-biggest market share among the beer brands in Serbia, behind their rivals Jelen.

In addition to Serbia, it is also widespread in Montenegro and Bosnia and Herzegovina.

Lav used to sponsor the Serbia national football team.

Lav's television campaign features a series of commercials featuring actor Nenad Jezdić.

This beer or brewery-related article is a stub.