Significant technological development of the brewery started in the 1970s when new Steinecker fermentation hall was purchased, the capacity of which was 400,000 hl a year.

It was not until 1978 that the first cylindrical conical fermentors in former Yugoslavia, made by stainless steel, were installed in open space.

Two years later, a hall for two lines of filling beer into bottles was built, as well as a modern cooling system, installation for taking and filling of carbon-dioxide, line for pouring beer into barrels, new power unit, installation for chemical preparation and disinfection of water.

Power unit was reconstructed, gas was introduced, Japanese compressors for ammonium cooling were purchased.

Since then, one of the major investments in production has been purchasing of modern PET line of a renowned German producer Krones, which started working in June 2004.

In 2006. new can line was installed in Brewery producing and filling can beer for Carlsberg South East Europe region.

[citation needed] Carlsberg Srbija is the first brewery to introduce on the Serbian market an internationally renowned brand of beer made in Serbia - Tuborg Green.

Lav is the second leading beer brand on the Serbian market, and has its share in the regional countries.