[2] For the next decade, he continued to discover and champion artists under the Lava label who went on to sell over 100 million records globally, including Matchbox 20, Kid Rock, The Corrs, Simple Plan, The Blue Man Group, Edwin McCain, Sugar Ray, and Trans-Siberian Orchestra.

In keeping with his track record of identifying and supporting new talent, under Flom’s leadership eleven new artists rose to gold, platinum and multi-platinum status, which included Thirty Seconds to Mars.

When Robert Plant was asked about Greta Van Fleet in an interview with Australia's Network Ten, he proclaimed, "They are Led Zeppelin I," and described 21-year-old Josh Kiszka as "...a beautiful little singer.

I hate him.”[11] Elton John lauded the band in the LA Times: "Whoever says rock music is dead is completely wrong.

[13][14] Flom founded Lava Publishing in 2014, which includes among its roster of writers break-out alternative rocker Evan Konrad,[15] writer/performer Maty Noyes,[16] and all four members of Greta Van Fleet.