Lawrence W. Fertig (1898–1986) was an American advertising executive and a libertarian journalist and economic commentator.
[2] He was the founder of Lawrence Fertig & Company, a New York City advertising and marketing firm.
[5] After attending the 1944 Bretton Woods conference on behalf of the Scripps-Howard newspapers, Fertig wrote a weekly syndicated column on financial and political matters and continued to do so until the closure of their New York daily, the World Journal Tribune, in 1967.
[6] Fertig, was a member of the NYU board of trustees and was instrumental in supporting his friend Ludwig von Mises when the economist fled Europe to the United States during the rise of the Third Reich.
[10] The institute offers a Lawrence Fertig memorial prize to the author whose work "best advances economic science in the Austrian tradition.