On 6 January 2011 MasterCard Worldwide, the rival of Olympic sponsor Visa, announced the acquisition of the naming rights to the center.

Nearly five years later, on 16 December 2015, LeTV Sports announced that it has obtained naming rights for the arena.

[3] Since September 2017, the Cadillac division of General Motors has owned naming rights for the arena.

[4] On 14 December 2015 the Kontinental Hockey League (KHL) announced that its Beijing expansion team would play in the arena.

International artists are highlighted using light blue in the table while non-concert entertainment events are also included.

[14] After the Olympic games ended, the facilities were demolished as planned, for a shopping mall called Bloomage LIVE · HI-UP.