[2] Pierre Malaquet is a creative, zany and incredibly scatterbrained young man, not of this world, always getting into comic situations.

His commercials resemble horror films; themes of death and violence seem to amuse him, black humor is present in all of his works.

His actions annoy his coworkers, but to their great surprise, the strict boss Mr. Guiton forgives him for all his tricks - all because he is secretly involved with Malaquet's mother Glycia.

Guiton allocates him in a small office on a ground floor, full of cages with parrots and without proper furniture, in an effort to hold him away from agency business and to spite him.

Pierre's next project was a street advertising of bags for plastic packets, which included smashing eggs on people's heads and also resulted in a large-scale brawl and scandal.

Mr. Guiton still puts up with Pierre's wild escapades, in the minutes of anger soothing himself by remembering romantic moments with Malaquet's mother.

Pierre makes an even more shocking commercial, believing that it will be a big success, but Lisa, understanding that it oversteps all limits already, convinces him to give it up.

Meanwhile, Pierre, who is attacked by angry marchers on his way to the office, sees a girl in a bath in a big advertising poster.

Confused Pierre runs after the plane, a narrator recites the passage from "Caractères" by Jean de La Bruyère, and the film ends.