The product line focuses on an epic conflict on Pandora, an inhabited Earth-sized moon of Polyphemus, one of three gas giants orbiting Alpha Centauri A.

Lego Avatar aimed to recreate the main characters in Lego form, including Colonel Miles Quaritch, Dr. Grace Augustine, Jake Sully, Jake Sully (Avatar), Neytiri, Norm Spellman, Mo’at, Tsu’tey, and Trudy Chacón.

In certain themes, like Jurassic World as one example, we are designing primarily for young kids who love dinosaurs and vehicles, whereas Avatar is intended for a slightly older demographic.

and continued, "With 75572 Jake & Neytiri’s First Banshee Flight specifically I wanted to give the two ikran a sense of movement when designing the set.

As part of the marketing campaign, The Lego Group released 4 sets based on the James Cameron's Avatar film series.

[6][37][38][39] Neytiri & Thanator vs. AMP Suit Quaritch (set number: 75571) was released on 1 October 2022 and based on James Cameron's Avatar film series.

The set included Neytiri's Thanator (Palulukan in Na'vi), Pandoran rainforest environment with some glow in the dark pieces and Colonel Miles Quaritch's AMP suit.

Colonel Miles Quaritch's AMP suit included a combat knife and an enormous yellow chainsaw.

[6][40][41][42] Jake & Neytiri's First Banshee Flight (set number: 75572) was released on 1 October 2022 and based on James Cameron's Avatar film series.

"[16] Floating Mountains: Site 26 & RDA Samson (set number: 75573) was released on 1 October 2022 and based on James Cameron's Avatar film series.

The set included RDA Samson helicopter, Floating Mountains, Site 26 and Direhorse (Pa'li in Na'vi ).

Floating Mountains with some glow in the dark pieces and a Technic pin that allows to connect the RDA Samson helicopter.

[6][44] Toruk Makto & Tree of Souls (set number: 75574) was released on 1 October 2022 and based on James Cameron's Avatar film series.

The set included Lego minifigures of Jake Sully (Avatar), Neytiri, Mo’at and Tsu’tey.

The 3 rainforest environment builds included some glow in the dark pieces and a Technic pin that allows to connect the Toruk Makto.

and continued, "However, we later discovered that the Super Mario team was producing something similar to the City scaffolding piece, with Technic pin holes.