It was first announced in February 1999 at the North American International Toy Fair,[6] serving as a tie-in to Star Wars: Episode I – The Phantom Menace, that would be released in May.

[7] The Lego Star Wars designers have revealed how they have "changed strategy" to get popular minifigures into cheaper and more accessible sets.

Frederiksen explained, "If it's something that's exposed in more places, then there's a high chance that it's popular," and continued, "We did the same thing when creating stuff from The Clone Wars.

Lego Star Wars designer Madison O'Neil explained, "Part of that is just trying to fit these details in.

The first Lego Star Wars minifigures to ever be released were Luke Skywalker and Ben Kenobi from #7110 "Landspeeder".

In 2019, the number of Lego Star Wars minifigures has surpassed 1000, with the Battlefront II protagonist Iden Versio bearing code sw1000.

[59] With similar complexity to the Ultimate Collector Series sets, sets under the Master Builder Series are built with the purpose of playing, featuring numerous play features, functions, and interior details as compared to the UCS, which are meant more for display purposes.

[61][62] In 2020, Lego released three brick-built helmets of selected iconic characters from the Star Wars universe.

[63] In March 2021, Lego announced that it will be releasing helmets #75304 Darth Vader and #75305 Scout Trooper on April 26, 2021.

[64][65][66][67] In February 2022, Lego announced that it will be releasing helmets #75327 Luke Skywalker (Red Five), #75328 The Mandalorian and #75343 Dark Trooper on March 1, 2022.

[68] In January 2023, Lego announced that it will be releasing helmets #75351 Princess Leia (Boushh), #75349 Captain Rex and #75350 Clone Commander Cody on March 1, 2023.

Kurt Kristiansen explained, "Well R2-D2 is a bit of a fun thing for me cause I've been revisiting the design for almost 10 years," and continued, "So it was quite a challenge to reinvent the model.

The designer video for Imperial Probe Droid (set number: #75306) explains some of the challenges that went into making the robotic model.

[86] Traveller's Tales president Jon Burton stated in a July 2008 interview with Variety that the series had collectively sold 15 million copies.

[102] In April 2022, Lego Star Wars: The Skywalker Saga was listed as one of the UK boxed chart top 10 by Eurogamer.

Consumer sales grew 13 percent, significantly ahead of the toy industry, contributing to global market share growth.

[188] In 2010, Hoth Wampa Cave (set number: 8089) was awarded "DreamToys" in the Boys category by the Toy Retailers Association.

[189] In 2011, Millennium Falcon (set number: 7965) was awarded "DreamToys" in the Construction category by the Toy Retailers Association.

[190] In 2012, Desert Skiff (set number: 9496) was awarded "DreamToys" in the Construction category by the Toy Retailers Association.

[191] In 2015, Kylo Ren's Command Shuttle (set number: 75104) was awarded "DreamToys" in the Build It And They Will Thrive category by the Toy Retailers Association.

[192] In 2016, U-Wing Fighter (set number: 75155) was awarded "DreamToys" in the Action Station category by the Toy Retailers Association.

[195] In 2019, Yoda (set number: 75255) was awarded "DreamToys" in the Movie Magic category by the Toy Retailers Association.

[196] In 2020, 501st Legion Clone Troopers (set number: 75280) was awarded "DreamToys" in the Licensed To Thrill category by the Toy Retailers Association.

Dark Trooper Attack (set number: 75324) was awarded "DreamToys" in the Film & TV Favourites category by the Toy Retailers Association.