The precursor to the final design was shown at the 1959 American National Exhibition in Moscow, which provoked the noted Kitchen Debate between Vice President Richard Nixon and Soviet Premier Nikita Khrushchev.
[2][6][7] During the exhibition, on July 24, 1959, Vice President Richard Nixon and Soviet Premier Nikita Khrushchev engaged in what became known as the Kitchen Debate — an informal debate over the relative merits of capitalism and Communism, with Khrushchev avowing Americans could not afford the luxury represented by the "Typical American House".
"[2] The temporary "Typical American House" exhibit was demolished, and the developer hired William Safire as the company's marketing agent.
[2] All-State later hired Geller[2] to design the homes, marketed at Macy's and built on Long Island – leveraging the press coverage from the Russian exhibition.
The houses were marketed aggressively, and Sadkin built approximately 200 of the homes in a development called "Culloden Point" in Montauk, New York in 1963 and 1964.