Lauer oversees operations, engineering, OEM partner development and manufacturing as well as all strategy and direction for Memjet’s global commercial business units.
In interviews with the Associated Press and USA Today at the 2011 Consumer Electronics Show (CES), Lauer said that Memjet is working to create a new category of fast, affordable color printing, and bringing "revolutionary change to the industry.
"[4][5] Lauer told the Irish Times that Memjet's core competency is designing printing technology that "has the capability to be very fast and inexpensive.
"[6] Prior to joining Memjet, Lauer worked as executive vice president and chief operating officer of Qualcomm, Inc.[7][8] Lauer made the move to Qualcomm after 9 years of working with Sprint.
[9] Lauer also served as president and CEO of Bell Atlantic in New Jersey and accumulated 13 years at IBM[10] working in a management position overseeing sales and marketing.