He is the founder, chief executive, and chairman of Tiens Group, a direct seller of healthcare products.
[2] Li founded Tiens Group, a direct seller of healthcare products, in Tianjin in 1995.
[4] Li was pictured greeting his employees at the opening parade standing in a United States Army jeep.
[4] The visit was described by the International Business Times as an "expensive gesture" that demonstrated the "growing economic power of China".
[2] The Economic Times reported in 2016 that Li had "contributed generously to flood and tsunami-relief efforts and the fight against the SARS virus".