The original mascots (in commercials narrated by Paul Frees) were munchkin-like characters.

[citation needed] Life was popularized during the 1970s by an advertising campaign featuring "Little Mikey", a hard-to-please four-year-old boy portrayed by John Gilchrist.

[citation needed] The Raisin Life variant sold poorly and was discontinued in the mid-1980s.

[citation needed] In 2002,[7] a version of the cereal called Baked Apple Life was released.

As of March 2023, there are four varieties of Life cereal: Cinnamon, Vanilla, Chocolate, and Original.