The Life Time Triathlon Series is a set of Olympic Distance triathlon races held annually in the United States and organized by Life Time Fitness.
The series began as a single race, the Lifetime Fitness Triathlon, in 2002 in Minneapolis, Minnesota.
[2] Life Time furthered the professional experience in 2013 by partnering with Toyota to create a three race Toyota Triple Crown series using a similar gender equalizer component to award a single male/female champion.
[6] This move followed similar moves in the sport of triathlon over the previous 12 months where brands such as Ironman, Rev3, Challenge Family, and the Hy-Vee Triathlon all reduced, redistributed, or eliminated professional prize money from their races.
[6] These changes came ahead of a March announcement that Life Time Fitness was to be acquired by private equity firms TPG Capital and Leonard Green & Partners in a leveraged buyout.