[2] Lifeboat Distribution is a subsidiary of Wayside Technology Group, Inc. (NASDAQ: WSTG), which has been a publicly traded company since 1995.

Lifeboat developed a reputation for helping companies enter the two-tier (vendor-distributor-reseller) distribution model.

Lifeboat recently added companies like Veeam Software,[12] SolarWinds,[13] and StorageCraft[14] to its line card.

[15] In 2010, Lifeboat opened an office in Almere, Netherlands in order to better serve the company’s European resellers.

[16] Lifeboat competes against much larger "broad line" distributors and must provide service differentiators to both its software vendors and its reseller customers.