Lifestyle Marketing is the debut studio album by producer and musician Thes One (of the Los Angeles hip hop group People Under The Stairs).
In the early-to-mid 1970s, Herb Pilhofer at Sound 80 Incorporated created the Music That Works series of demonstration albums, originally released in limited numbers.
The jingles are notable because they represent demonstration music for a significant number of large US corporations, both past and present, including Target, 3M, Northwestern Bell, Bobcat, and Pan-Am.
in 2003, he began remixing parts of the albums as an experiment, intrigued by the chance to create musical works solely from very short samples (most of which were under fifteen seconds) of advertising jingles from inferior sources.
Thes One's work on the album was lost temporarily for a year and a half when he moved into a new house and built his new studio, Piecelock 70 in San Pedro, California, but in 2006, the tapes were recovered, mixed, and finalized.