Lifestyle Lift (stylized in uppercase in its logo) was a national facial cosmetic surgery practice with headquarters in Troy, Michigan, United States.

[4] The procedure is advertised as a minimally invasive, short-flap face lift performed under local anesthesia.

Prior to joining Lifestyle Lift, Koch was a full-time faculty member at the Stanford University School of Medicine where he served as associate professor, co-director of the Division of Facial Plastic Surgery, and co-director of the Fellowship for Advanced Facial Plastic & Reconstructive Surgery.

[13] Lifestyle Lift has attempted to sue other companies based on trademark infringement, including informercialscams.com (now defunct).

During the course of the investigation, Lifestyle Lift voluntarily made several minor changes to its marketing materials to ensure clarity for consumers.

[19] Lifestyle Lift was also the subject of a March 2010 lawsuit filed by the family of a Massachusetts patient who died as a result of complications with local anesthesia in July 2009.

[22] In a statement to the press, Lifestyle Lift indicated disagreement with the "accounting of events" described in the suit, and said it remained supportive of its surgeon.

Once these cuts are made, the deeper muscle or SMAS tissue is pulled up and back (and possibly trimmed) and sutured into place.