We did not plan on building this size of a company...We were just into vegetarian eating, the wonders of the soybean, and we started out with tempeh.
[9] In 2010, ConAgra dissolved the administrative jobs and moved them to its Omaha headquarters, by 2013, it was still one of the area's largest employers.
[10] They remain involved in the local rural community donating to the Green River Festival,[10] the Greenfield Triathlon,[11] and most recently Monte's March, an annual stunt that raises money for the Food Bank before thanksgiving.
Brynwood Partners acquired the company, which had roughly 90 employees at the time, from ConAgra Foods in September 2013.
[20] In June 2020, Lightlife Foods reported that, despite a loss of foodservice business because of the pandemic, it expected sales to grow 30% in 2020.
As part of the partnership, Lightlife's plant-based burgers would be sold at home games for the Chicago Bears.
[22] In October 2020, Lightlife announced a deal with Bowlero Corporation, which operates bowling lanes in North America.
Lightlife launched a campaign called "A Taste of Honesty" with actors Kristen Bell and Dax Shepard in 2019.
[38] On August 25, 2020, Lightlife published an open letter advertisement in The New York Times and The Wall Street Journal to challenge competitors Impossible Foods and Beyond Meat about their use of "unnecessary additives, fillers, and fake blood" in their plant-based burgers.