[3][4] The story follows a youth-centric narrative set in the world of social media, where a vlogger accidentally captures a dead body on camera, leading to a chain of events that entangles other characters as they seek to uncover the truth behind the incident.

[8] Like Aani Subscribe was officially announced on 15 July 2024, with the release of a short video featuring the tagline, "Are you searching... Who is Rohit Chauhan?

Speaking about the casting, Merukar shared that Bhagwat was chosen through auditions, Wagh was his first choice for the film, and regarding Amruta Khanvilkar, he expressed that her potential had not been fully utilized by filmmakers in the past, so she was selected based on the specific criteria he envisioned for the role.

[14][20]The second song, "Upload Karun Tak," which focuses on a youth-oriented theme and showcases the daily activities of Bhagwat's character, Khushi, as she vlogs about them, was released on 24 September 2024.

Sameer Ahire of Movie Talkies rated the film 3 out of 5 stars, commending its unpredictable twist, strong performances, and social commentary.

Regarding the direction, he commented, "Merukar’s has done a good job in portraying the reality of social media," while giving the film 3 stars.

"[33] Sanjay Ghavre of Lokmat Filmy also rated the film 3 stars out of 5, praising the dramatic twists that heighten the excitement and remarked, "Abhishek's success as a writer is that even though the murderer is always in front of his eyes, he is not suspected.

"[35] Saurav Mahind of Urbanly, gave 2.5 out of 5 stars, commenting that "while the plot twist adds intrigue but lacks a strong impact, leaving some questions unanswered.