Miquela and Bermuda were then revealed to both be characters created by Brud, a Los Angeles-based startup led by McFedries and Decou.
[6] The character has been pictured with a number of celebrities including Diplo,[7] Molly Soda,[8] Millie Bobby Brown,[9] Nile Rodgers,[10] Samantha Urbani,[11] 50 Cent, Tracee Ellis Ross and Pabllo Vittar.
[12] She has been interviewed in a number of publications including Refinery29,[13] Vogue,[14] BuzzFeed,[15] Nylon,[16] The Guardian,[17] Business of Fashion,[18] and The Cut.
[32] This aspect of her backstory positioned the Miquela character as a social justice activist, which generated criticism given her use as a marketing tool.
[34] The Miquela character has released several singles since its debut with "Not Mine", including "You Should be Alone", "Over You", "Right Back", and a collaboration with Baauer titled "Hate Me".
In June 2018, Miquela was named one of Time’s 25 Most Influential People on the Internet along with fellow fashion peers DietPrada (duo composed of Lindsey Schuyler and Tony Liu) and celebrated musicians Rihanna and BTS.