Lillie Hall was a disused roller skating or ice skating rink[1] off Seagrave Road (just south of Roxby Place, next to the rail line), Fulham, London, that in 1902 (or January 1903)[2] became Charles Rolls' first car showroom, to sell imported French Peugeot and Belgian Minerva vehicles.
In June 1903, Lord Montagu's father wrote in his Car Illustrated magazine about Charles Rolls and other old Etonians he was at school with who were involved in the motor trade, despite having no need to work for money.
[2] As well as Rolls, they included Claude Watney who had opened a showroom in Wardour Street, selling Panhards and Mercedes motor cars.
[1] Together with a showroom, Lillie Hall had a fully equipped garage capable of carrying out all possible repairs, and even a "hospital car" that on receiving a telephone call from a motorist in distress could be despatched to provide roadside assistance.
[5] Staff included Harry Fleck, one of Rolls' early drivers and mechanics,[6][7] and Bill Frost (1907-1993), a coachwork inspector, who started working at Lillie Hall in 1922, when he recalled a 1906 Heavy 20 being scrapped there.