Limited Run Games

The company produces and sells limited quantities of physical video game copies via its website and select retail stores.

[3] Fairhurst had temporarily taken up a teaching position at a community college and hoped that opening Limited Run Games would alleviate the company's struggles.

[5][6] After taking a US$85,000 credit, Fairhurst worked on establishing Limited Run Games for eight months, contacting twelve different parties to make the necessary arrangements.

[6] Fairhurst and Bogart established Limited Run Games as a division of Mighty Rabbit Studios, then based in Cary, North Carolina.

[12] With the release of Futuridium EP Deluxe in 2016, Limited Run Games switched to using a distribution center to handle shipments.

[13] Originally, Limited Run Games produced only a fixed number of copies, which it later replaced with a pre-order period to manufacture according to demand.

While he planned to repay all outstanding debt, the publishing rights for Axiom Verge had reverted to its developer, Thomas Happ.

As Limited Run Games had to pay for all copies anew, it invested $120,000, although Fairhurst believed that the company would recoup no more than a third of that from sales.

However, the overall higher demand for various products during that time caused an impasse for deliveries from China, impacting Limited Run Games's manufacturing capabilities.

[3][2] In April 2022, Limited Run Games opened a retail store at MacGregor Village, a shopping mall in Cary.

[1] In August 2022, Embracer Group announced that it had agreed to acquire Limited Run Games from Fairhurst and Bogart to undisclosed terms.

[1][29] According to marketing director Alena Alambeigi, the acquisition gave Limited Run Games access to the many intellectual properties owned by Embracer Group.

[33] In 2024, the company faced backlash for selling the 3DO version of D on CD-R discs, which are burned instead of pressed, leading to playback issues on 3DO consoles.

Bogart also shared concerns about Fairhurst's management style, including a "cut corners" culture, workplace harassment, and mismanagement.

Josh Fairhurst (pictured in 2019) co-founded Limited Run Games in 2015 and serves as its chief executive officer .