It launched with a range of frozen vegetarian products including golden nuggets, ploughman's pie (cheese pie), ploughman's pasties, lasagna, Italian style toppers, and beefless burgers,[2] with recipes based on dehydrated textured vegetable protein (TVP).

"[5][6] The original packaging graphics featured Linda McCartney's portrait and signature, a black and white illustration by artist Jonathan Mercer, and the Vegetarian Society's seal of approval.

[9] Further products were added in 1991 and 1992, including Spaghetti Bolognese-style, Deep country pies, cauliflower and broccoli potato gratin and vegetable wedges.

[18][19] The range was launched in March 1994 as Linda McCartney's Home Style Cooking, and was the first American company with a completely meatless line of food products.

In October 1996 as part of United Biscuits' McVitie's Prepared Foods, the range was improved to reduce fat and sodium and increase protein levels.

At relaunch, a total of 14 products were offered, which included pepperoni-style main meal pizza, and modified existing offerings included: creamy garlic kievs, cannelloni, Linda's original stew and dumplings, chilli non carne with mozzarella potato wedges, and farmhouse-style pies.

[28][29] In 1995, in addition to Pasta Primavera, Fettucini Alfredo, Lasagne Roma, Burrito Grande, other products were American Barbecue, Tex-Mex Tostada and Traditional Stew.