The company was started by Sir Paul McCartney's wife, Linda.

Team success would promote vegetarianism and Linda McCartney Foods.

[1] The team was to compete in Britain before expanding to international events.

It was the first British team to ride the Giro d'Italia but the increase in cost as the team and its commitments grew — Linda McCartney Foods did not continue sponsorship — led the team to disband in 2001 with reported debts of more than US$1m and a dispute with the UCI over riders' wages.

[2] In 2012, a British investigation was launched into the former team, with allegations that the management did not organise doping, but knew several riders used performance-enhancing drugs and turned a blind eye.