In addition to its online presence, physical stores featuring Line Friends have opened in cities around the world.

[6] Hong Kong, Bangkok, Taipei, Seoul, Indonesia and other places to open physical stores.

In addition to the 11 popular characters that LINE stickers currently have, LINE FRIENDS' latest project "FRIENDS CREATORS" has jointly launched a new series of cartoon images with Korean idol group BTS and Chinese idol Wang Yuan.

The original Line characters were created by South Korean designer Kang Byeongmok, also known as "Mogi" in 2011.

[21] China's first and world's second FRIENDS CREATORS project, Roy Wang participated in every step, starting from initial sketches and storytelling to product planning.

[citation needed] Blackpink member Jisoo designed the new character named ChiChi, in collaboration with Nexon's kart racing game KartRider Rush+ and Line Friends.

The idea behind the series is to represent the ordinary life of company employees (in this case Line's employees, hence the name "Line Offline"), in which every small problem could lead to awkward and hilarious situations that require some effort to restore the status quo.

On May 15, 2023, it was announced that the fourth generation of the LINE Creators Support Program would inspire an anime television series adaptation that would premiere on CBC TV in 2024.

As their segment of the market became increasingly crowded, however, Line Friends began to phase out its physical presence in China by closing down shops.